Be A Part Of Something Bigger
Become A Member
As a member of BH&B, you are part of something bigger. Your membership with BH&B is an investment in the Black Hills and Badlands region, our nonprofit association, and the visitor industry. Your partnership provides essential funding for BH&B’s board-approved strategic marketing plans that increase visitor numbers, trip duration, and visitor sales.

Mission
As a private, nonprofit organization, our mission is to serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve.
Economic Impact
Contribute to the Black Hills & Badlands visitor industry’s economic impact.
Total Visitor Spending: $2B
Tourism Jobs Supported: 20,840
Tourism Tax Revenue Generated: $554M
On Your Behalf
BH&B promotes the Black Hills and Badlands as a premier travel destination through the following mediums:
- South Dakota Vacation Guide (Out-of-Region Distribution – Pre-Planning Resource)
- Black Hills & Badlands Vacation Guide (In-Region Distribution – While-You're-Here Resource)
- Maps and Calendars
- BlackHillsBadlands.com
- Social Media
- Email Marketing
- Group Tour Marketing
- Domestic and international consumer and trade shows
- Co-op Marketing with Travel South Dakota (TSD)
- Public Relations and Press Releases
- Literature Distribution
- International Marketing
- Tourism Industry Advocacy
- Promotion through the Black Hills Visitor Information Center
Amplify Your Voice
Grow relationships in the visitor industry and learn more about BH&B while directly contributing your expertise and insight on specific topics.
- Attend a board or marketing committee meeting
- Become a community liaison on the board of directors
- Volunteer to serve on a committee or task force
Get Connected
Get to know your industry partners through programs and events.
- Visitor Industry Training Card Program (VIP)
- Literature Swap and Mingle & Mix
- Annual Meeting & Tourism Summit
Membership Types
Attractions
- Be on the official Black Hills & Badlands Tourism Association Attractions Map.
- Run for a board position.
- Be included in the South Dakota Vacation Guide.
- Receive a web listing on blackhillsbadlands.com that includes your business information and encourages conversions to your website.
- Be included in the Black Hills & Badlands Tourism Association Visitor Industry Training Card Program (VIP).
General
- Attend a marketing meeting.
- Run for a board position.
- Be included in the South Dakota Vacation Guide.
- Receive a web listing on blackhillsbadlands.com that includes your business information and encourages conversions to your website.
- Participate in a variety of co-ops and targeted marketing rates as well as member-only creative services.
- Be included in the Black Hills & Badlands Tourism Association Visitor Industry Training Card Program (VIP).
Trade
- Attend a marketing meeting.
- Run for a board position.
- Be included in the South Dakota Vacation Guide.
- Receive a web listing on blackhillsbadlands.com that includes your business information and encourages conversions to your website.
- Participate in a variety of co-ops and targeted marketing rates as well as member-only creative services.
- Be included in the Black Hills & Badlands Tourism Association Visitor Industry Training Card Program (VIP).
Restaurant
- Attend a marketing meeting.
- Run for a board position.
- Get a free ad in Black Hills & Badlands Vacation Guide.
- Be included in the South Dakota Vacation Guide.
- Receive a web listing on blackhillsbadlands.com that includes your business information and encourages conversions to your website.
- Participate in a variety of co-ops and targeted marketing rates as well as member-only creative services.
- Be included in the Black Hills & Badlands Tourism Association Visitor Industry Training Card Program (VIP).
Chamber/DMO/Community
- Attend a marketing meeting.
- Appoint a board representative.
- Be included in the South Dakota Vacation Guide.
- Receive a web listing on blackhillsbadlands.com that includes your business information and encourages conversions to your website.
- Participate in a variety of co-ops and targeted marketing rates as well as member-only creative services.
- Be included in the Black Hills & Badlands Tourism Association Visitor Industry Training Card Program (VIP).