South Dakota Vacation Guide
Planning Resource for Potential Visitors
Connect with millions of potential South Dakota Visitors and be part of the premier vacation planning resource by including your business in the Official south Dakota Vacation Guide Print & Digital Program. This program reaches curious travelers through a coordinated combination of visitor requests, online views, and regional partner websites, and travel show distribution in major metropolitan areas. Plus, you’ll be included in local, regional, and national distribution programs along major travel routes across the country.
Deadlines & Availability
- Sales Deadline: September 30, 2025.
Business Listing Options
- 50-Word Business Listing: Included with membership.
- Enhanced Business Listing: Includes a highlighted background & color photo.
- Cross-Reference: Includes the page number for your display ad
- Additional Words over 50
- Gaming Listing
- Cross-Listing: References your business listing in a different category. Two categories max.
Highlights & Market Segments
- Who this product is for: Businesses looking to reach potential South Dakota visitors.
- Notable aspects: Combines print and digital reach for maximum exposure.
- Advantages:
- Reaches a broad audience through a variety of media.
- Targets specific traveler interest through categorized listings.
- Offers enhanced visibility with features like cross-referencing and gaming listings.
Reach: 98,000 reads, 1.7 million page views annually.
Engagement: Visitors spend an average time of 14 minutes reading the guide.
Visibility & Distribution:
- Released annually in January.
- Circulation of 260,000 print copies.
- Digital reach through eVacation Guide.
- Mailed directly to all visitor inquiries (mailed 117K in 2025)
- Travel agents, motor clubs, and travel professionals
- Travel shows attended by BH&B, Regional Tourism Associations, and Travel South Dakota
- Distributed by SD’s four regional partners, DMOs, regional chambers, national and state parks and local tourism businesses
- All SD Welcome Centers and display racks along major travel routes
Ad Specs
- Full Page: 6.875” W x 9” H
- 1/2 Page: 6.875” W x 4.437” H
- 1/4 Page: 3.313” W x 4.437” H
Get in the Guide
Contact the Sales Team to include your business in the upcoming guide. Choose from various listing options and enhance your visibility to potential visitors.
Community & Specialty co-ops available. Contact your Sales Director for more information.
