Michelle Thomson
President / CEO
Manages all aspects of the
organization, including BH&B’s
tourism marketing programs
and press relations.
Ara Baumstarck
Vice President of Operations
Manages BH&B’s finances,
budget, human resources,
administrative services, the VIC
and support staff.
Lois Peterson
Administrative Assistant
Responsible for office reception, front-line communications for BH&B, data entry, meeting host and billing/collections.
Megan Petersen
Destinations Services Specialist
Focused on supporting BH&B members through membership sales, service, and delivering information to enhance their experience.
Skip Stanec
VIC Building Manager
Supervises daily operation and maintenance of the VIC. Maintains books, bank deposits and visitor traffic stats. Provides travel information to visitors.
Hayli Hull
Vice President of Sales
Manages all aspects of sales, including goals, support and sales to the industry.
Jena Hofer
Sales Director
Leads sales of membership, print, web and VIC products for the Northern and Southern Black Hills and Eastern Wyoming.
Bill Bernhard
Sales Director
Leads sales of membership, print, web and VIC products for Rapid City, the Badlands and Eastern territory, and Custer.
Greg Valladolid
Vice President of Marketing
Manages BH&B’s marketing budget, programs, products and production staff.
Mike Mazzarella
Graphic & Media Arts Designer
Designs and produces BH&B’s mailings, publications, marketing materials and ads.
Makinsey Ahlrichs
Digital Marketing Specialist
Responsible for managing BH&B’s digital presence and creating marketing content across web, social media, and email platforms.
