Black Hills & Badlands Staff


The BH&B team is dedicated to supporting the travel and tourism industry throughout the entire region by working with our partners to effectively contribute to, increase and sustain a vibrant visitor economy for the Black Hills and Badlands region.


 

Michelle
Michelle Thomson
President / CEO

Manages all aspects of the
organization, including BH&B’s
tourism marketing programs
and press relations.

Ara

Ara Baumstarck
Vice President of Operations

Manages BH&B’s finances,
budget, human resources,
administrative services, the VIC
and support staff.

Lois
Lois Peterson
Administrative Assistant

Responsible for office reception,
front-line communications for
BH&B, data entry, meeting host
and billing/collections.

Megan

Megan Petersen
Destinations Services Specialist

Focused on supporting BH&B
members through membership sales,
service, and delivering information to
enhance their experience.

Hayli
Hayli Hull
Vice President of Sales

Manages all aspects of sales, including goals, support and sales to the industry.

Jena
Jena Hofer
Sales Director

Leads sales of membership, print, web and VIC products for the Northern and Southern Black Hills and Eastern Wyoming.

Bill
Bill Bernhard
Sales Director

Leads sales of membership, print, web and VIC products for Rapid City, the Badlands and Eastern territory, and Custer.

Greg
Greg Valladolid
Vice President of Marketing

Manages BH&B’s marketing
budget, programs, products
and production staff.

Mike

Mike Mazzarella
Graphic & Media Arts Designer

Designs and produces BH&B’s
mailings, publications, marketing
materials and ads.

Jen

Jennifer Jungwirth
Social Media & Communications Specialist

Responsible for BH&B’s voice
and specific messaging across
platforms, including print, social
media, blogs and PR.

Makinsey

Makinsey Ahlrichs
Digital Marketing Specialist

Responsible for managing BH&B’s
digital presence and creating
marketing content across web,
social media, and email platforms.

Skip
Skip Stanec
VIC Building Manager

Supervises daily operation and
maintenance of the VIC.
Maintains books, bank deposits
and visitor traffic stats. Provides
travel information to visitors.

Jessica

Jessica Underwood
VIC Supervisor

Supervises the overall operation of
the VIC Gift Shop and Support
Staff. Provides travel information
and other services to visitors.