Community Connections
BH&B’s InMarket Outreach Program
Community Connections is a Black Hills and Badlands Tourism Association (BH&B) outreach initiative designed to strengthen alignment across the region and help our member businesses and communities translate local priorities into stronger marketing, clearer visitor guidance, and measurable tourism impact.
Community Connections: 2026 Scheduled Stops
Deadwood — Deadwood Visitor Center
February 10, 2026 at 9 AM
What Community Connections Is
Community Connections brings BH&B into communities for scheduled outreach stops—meeting with local partners, listening to what’s happening on the ground, and identifying practical ways BH&B can help.
This program is built to:
- Improve how communities and experiences are represented across the region
- Strengthen collaboration between BH&B, local leaders, and member businesses
- Identify opportunities that help visitors stay longer and experience more
What it’s not: an audit, a one-way presentation, or a “one-size-fits-all” checklist. Each stop is built around local goals and visitor realities.
Why BH&B Is Doing This
BH&B is a regional destination marketing organization. When we’re aligned with what’s happening in each community—new experiences, seasonal realities, visitor questions, event timing—we can market the region more accurately and more effectively.
Community Connections helps BH&B:
- Tell a stronger, more unified regional story
- Reduce gaps in the visitor journey (inspire → plan → inregion decisions)
- Surface high-impact opportunities for content, campaigns, and partner visibility
- Support dispersal and length of stay across multiple communities
Who This Program Is For
Community Connections is designed for BH&B member businesses and community partners who want to strengthen visitation outcomes, including:
- Chambers of commerce and community leaders
- Visitor-facing organizations and tourism groups
- Event organizers and downtown associations
- Attractions, lodging partners, and local experience providers
What We Cover
Community Connections conversations often include a mix of marketing, visitor services, and partner visibility topics:
Destination Storytelling & Seasonal Positioning
- Clarifying the community’s strongest experiences and best seasons
- Identifying “signature moments” that help visitors choose to stop and stay
- Pinpointing content gaps that create planning friction
Visitor Journey & InRegion Decision Support
- What visitors need while they’re already here (mobile-friendly info, what’s nearby, today/this week)
- How to reduce confusion and help visitors extend their stay
- How community experiences can connect into multi-day regional trips
Channel Opportunities: How BH&B Can Help
- BlackHillsBadlands.com content opportunities (events, listings, itineraries, blogs)
- Guide and map alignment (what visitors pick up and use in-region)
- Visitor Information Center (BHVIC) visibility and referrals where applicable
If your community is working to increase overnight stays, build shoulder-season demand, or clarify “why stop here,” this program is a strong fit.
Let us Connect with your Community
Interested in hosting a Community Connections outreach stop in your community? We’ll work with you to align timing with key seasonal moments, major events, or partner meetings so the stop produces real outcomes.
Contact BH&B:
Info@BlackHillsBadlands.com
605-355-3600
