Board of Directors

Black Hills & Badlands Tourism Industry

The BH&B Board of Directors plays an important role in the success of the organization. The board represents diverse members throughout the industry and community. They also provide strategic oversight, guidance and influence to support the organization’s mission.

2026 BH&B Officers

Chair

Gwyn Wathen,
RAC Marketing

Vice-Chair

Megan Johnson,
Rapid City Regional Airport

Treasurer

Mary Panerio,
Sturgis Buffalo Chip®

Past Chair

Carrie Gerlach,
Black Hills Adventure Tours

Community Representatives

Mark O’Loughlen, Box Elder
Dawn Murray, Custer
Sara Boettcher, Deadwood
Amber Sierra, Hot Springs
Tara Leach, Interior
Laura Schluckebier, Keystone
Jamie Grangaard, Lead
Keelie Konfrst, Mitchell
Jewell Bork, Murdo
Dani Benne, Rapid City
Mistie Caldwell, Spearfish
Taylor VanDerSys, Sturgis
Jamie Jessen, Sundance Chamber

Attractions

Keely Mahony, Black Hills Balloons
Presston Gabel, The Mammoth Site of Hot Springs
Chris Pond, Reptile Gardens

At Large

Bill Paterson, Big Pine Campground
Gina Konechne, Custer State Park Resorts
Brad “Murdoc” Jurgensen, HomeSlice Media Group
Clint Jones, Mount Rushmore Tours
Lyndy Ireland, Triangle Ranch B&B
Sarah Hustead, Wall Drug

Ex-Officios

Jen Womack, Crook County Promotion Board
Diana Nielsen, Mount Rushmore Society
Mary Arlington, South Dakota Campground Owners Association
John Brockelsby, South Dakota Tourism Advisory Board
Ciara Forest, Travel South Dakota

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