Black Hills & Badlands Tourism Association | Black Hills & Badlands - South Dakota
  • Black Hills & Badlands Tourism Association

Black Hills & Badlands Tourism Association

On Dec. 20, 1939, Black Hills & Badlands Tourism Association (BH&B) set out on a mission to solidify the Black Hills and Badlands region as a destination with so much to see and do that you just had to make a weekend out of it. That's why for the past 80 years BH&B has been dedicated to promoting the Black Hills and Badlands region—for the benefit of the communities we serve, our members and visitors.

BH&B’s board-approved strategic marketing plans increase visitor numbers, trip duration and visitor sales. These efforts ensure a healthy future for BH&B and the visitor industry as a whole.

We’re proud to be South Dakota’s oldest, largest and most vibrant private-sector tourism association. Together, our unified voice strengthens the tourism industry and maintains it as a driving economic force for our region.

Latest posts

Thank You Thursday

Thank You Thursday

We're sending a big thank you to our new and renewing members. Your commitment to BH&B strengthens and unifies our voice while solidifying the tourism industry as a vital economic force for our region and the state of South Dakota as a whole.

Staff Spotlight | Cindy

Staff Spotlight | Cindy

Get to know the BH&B staff and learn some tips and tricks from this talented team of tourism professionals.

Name

Cindy Millett

Title

Regional Sales Director

2022 Black Hills Travel Rally Day Recap

2022 Black Hills Travel Rally Day Recap

Thank you to everyone who joined us for Travel Rally Day on Tuesday, May 3, 2022, at The Monument. It was great to reconnect and kick off the upcoming peak travel season while celebrating National Travel and Tourism Week.