Black Hills & Badlands Tourism Association | Black Hills & Badlands - South Dakota
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Black Hills & Badlands Tourism Association

On Dec. 20, 1939, Black Hills & Badlands Tourism Association (BH&B) set out on a mission to solidify the Black Hills and Badlands region as a destination with so much to see and do that you just had to make a weekend out of it. That's why for the past 80 years BH&B has been dedicated to promoting the Black Hills and Badlands region—for the benefit of the communities we serve, our members and visitors.

BH&B’s board-approved strategic marketing plans increase visitor numbers, trip duration and visitor sales. These efforts ensure a healthy future for BH&B and the visitor industry as a whole.

We’re proud to be South Dakota’s oldest, largest and most vibrant private-sector tourism association. Together, our unified voice strengthens the tourism industry and maintains it as a driving economic force for our region.

Latest posts

BH&B's Group Tour Marketing Efforts in 2021

BH&B's Group Tour Marketing Efforts in 2021

Group travel is a major economic driver for the state and region’s economy. According to the American Bus Association Foundation Motorcoach Group Tourism Economic Impact Study from 2018, motorcoach tourists generated $307.56 million in sales in South Dakota.

Thank You Thursday ∙ Renewing Members ∙ April 1, 2021

Thank You Thursday ∙ Renewing Members ∙ April 1, 2021

We're sending a big thank you to our renewing members. Your commitment to BH&B strengthens and unifies our voice while solidifying the tourism industry as a vital economic force for our region and the state of South Dakota as a whole.

Thank You Thursday ∙ New Members ∙ April 1, 2021

Thank You Thursday ∙ New Members ∙ April 1, 2021

We're sending a big thank you to our new members. Your commitment to BH&B strengthens and unifies our voice while solidifying the tourism industry as a vital economic force for our region and the state of South Dakota as a whole.

Black Hills & Badlands is prioritizing safe travel.

Learn more at BlackHillsBadlands.com/TRAVELSAFE.