The Black Hills & Badlands Tourism Association, where our mission is to showcase the diverse natural beauty, unique attractions, rich history and authentic hospitality of the Black Hills and Badlands region.

Established in 1939, we've been dedicated to promoting this incredible region to visitors for over 80 years, and our board-approved strategic marketing plans help increase visitor numbers, trip duration, and visitor sales, ensuring a thriving future for our membership, community, organization and the visitor industry as a whole.

The Power of Partnership

We believe that working together is the key to success. Our collaborative efforts strengthen relationships, improve cross-promotion and boost the visibility of our region's vibrant tourism industry.

Community Outreach

BH&B is committed to supporting the communities we serve, including investing in local businesses, supporting volunteer organizations and contributing to the growth and vitality of the region.

Visitor Services

BH&B provides a variety of visitor services such as a travel guides, event calendars, maps and itineraries to help visitors plan and enjoy their trip to the Black Hills and Badlands to the fullest.

We're proud to be South Dakota’s oldest, largest and most vibrant private-sector tourism association. Whether you're a visitor or a member, we invite you to join us in celebrating the beauty, culture and adventure of the Black Hills and Badlands.