June in the Black Hills & Badlands marks the official start of summer — a time when families, adventurers, and road-trippers flock to our region for unforgettable experiences. As tourism heats up, this month’s content is designed to inspire visitors, support our local partners, and drive economic impact across the region. Let’s take a look at what’s on deck for June and discuss how you, our valued partners, can amplify these messages as one powerful voice.

 

What We’re Promoting in June

Here’s a week-by-week lineup of the high-impact content themes, events, and stories rolling out in June, along with key features from the Route Reimagined campaign:

 

Week 1 (June 1–7):

Kicking Off Summer & Family Road Trips

  • Summer Itinerary Launch: Inspire travelers to plan their summer escapes with our signature guide.
  • Mountain & Road Biking in the Hills: Highlight the best local trails for all skill levels.
  • Deadwood & Jewel Cave Spotlights: Focus on history, entertainment, and underground adventures.
  • 605 Day (June 5): Celebrate South Dakota pride with Route Reimagined: Family Road Trip Bingo — a fun way for families to connect while exploring Highway 385.

 

Week 2 (June 8–14):

Outdoor Adventures & Father’s Day Planning

  • Lead & Custer State Park Features: Showcase mining culture and iconic wildlife viewing.
  • Off-Road Riding & Camping: Invite families and thrill-seekers to experience the wild side of the Hills.
  • Route Reimagined: Top Hikes in the Northern & Southern Hills Region (June 12): Easy accessible hikes in some of the most scenic regions.
  • Event Previews: Get ready for a Father’s Day weekend.

 

Week 3 (June 15–21):

Celebrating Dads, Parks, and Local Legends

  • Rapid City & Adventure Sports: Urban excursions meet high-adrenaline activities.
  • Route Reimagined: History in the Hills (June 17): Old West legends, mines, and ghost towns come alive on 385.
  • Blog: “5 Hikes That Will Stretch Your Legs After a Long Drive.”
  • Route Reimagined: ADA-Accessible Adventures (June 20): Showcase inclusive travel options.

 

Week 4 (June 22–30):

Scenic Drives, Small Towns & Summer’s Peak

  • Guided Tours, Keystone, and Devils Tower: Curate must-see stops for every type of traveler.
  • Route Reimagined: Epic Photo Spots (June 24): Inspire travelers to capture their memories.
  • Blog: “The Black Hills and Badlands for Solo Travelers.”
  • Route Reimagined: Business as Usual (June 27): Encourage support of local businesses along Highway 385.
  • Weekend Previews & Late-June Lodging Tips: Showcase resorts and accommodations as the season peaks.

 

Why a Unified Message Matters

When we speak as one, our message travels farther. A unified promotional effort throughout June means:

  • Greater regional reach and impact
  • Stronger, more recognizable Black Hills & Badlands brand equity
  • Increased visitor engagement, longer stays, and more positive word of mouth

Unified messaging connects the dots for our audiences, turning “just passing through” into “can’t wait to come back.”

 

How to Leverage the Unified Message

Here’s how you can help amplify this month’s campaigns and get the most out of our collective marketing engine:

  • Sync your posts with the BH&B content calendar: Plan your own social media and email timing to reflect our weekly themes.
  • Share and cross-promote core content: Link to blogs, Route Reimagined featurettes, event guides, and itineraries directly from your platforms.
  • Use official hashtags and creative assets: #DiscoverBlackHillsBadlands, #JuneAdventure, #RouteReimagined.
  • Highlight local connections: Tag partner businesses, attractions, and events mentioned in our June calendar.
  • Encourage user-generated content: Ask your audience to share their photos and stories.
  • Highlight local connections: Tag partner businesses, attractions, and events mentioned in our June calendar.
  • Encourage user-generated content: Ask your audience to share their photos and stories, especially on featured June destinations.

 

Collaborate with Us

Have an event, promotion, or piece of content that aligns with our June focus? Want inclusion in our upcoming newsletters or blogs? Reach out to the BH&B Marketing Team or Sales. We’re here to help your stories shine!

June is a month of possibility in the Black Hills & Badlands. Let’s make this summer unforgettable, one unified story at a time — and keep coming back for more.