The Great American Road Trip Is Back

A recent Tripadvisor report, The Great American Road Trip 2026, reinforces what many in the Black Hills & Badlands tourism industry are already seeing firsthand: road trips are not only thriving, they…

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How AI Search Is Changing Tourism Marketing

AI search is already changing how travelers interact with search results. In Pew Research Center’s analysis of Google searches from March 2025, about 18% produced an AI summary, and users were less…

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2026 Legislative Update

The 2026 Legislative Session continues to move quickly, and Black Hills & Badlands Tourism Association (BH&B) and the Tourism Coalition of South Dakota (TCSD) are actively monitoring bills that may…

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