Each August, hundreds of thousands of motorcycle enthusiasts make their way to the Black Hills and surrounding communities for the Sturgis Motorcycle Rally. While Sturgis may be at the heart of the Rally, riders travel throughout our region—and every community has an opportunity to make an impression.
That’s the idea behind Travel South Dakota’s Rally Rush, encouraging communities to find creative ways to welcome riders and show them the hospitality that makes South Dakota memorable.
This year, communities throughout our region answered the call. We know we haven't seen everything that took place, but here are a few efforts we were excited to see:
Deadwood Rumbled Together.
The Deadwood Chamber’s Deadwood Rumbles Together campaign captured and shared photos of riders and visitors, celebrating the people and energy of Rally Week.
Custer was “Minutes, Not Miles from the Best Ride Yet.”
The Custer Chamber provided customizable Rally Rush Canva templates that local businesses could personalize with their own photos, specials, events and information while carrying a consistent community message.
Rapid City invited riders to Ride the Rush.
The Veterans Breakfast welcomed riders with a free breakfast, music and a salute to veterans, while a Harley-Davidson Street Bob giveaway encouraged visitors to explore approximately three dozen participating downtown businesses.
Mitchell started the celebration early.
The 19th Annual Palace City Pre-Sturgis Party welcomed riders heading west with stunt shows, free live music, headliner Redferrin and a bike parade with Brian Klock and the Klock Werks team.