The world-famous Sturgis Motorcycle Rally is a must-attend event for motorcycle enthusiasts, attracting hundreds of thousands of visitors to South Dakota each August. Join us for a week of adrenaline-fueled fun, featuring scenic rides, live music, vendor booths, and more.
Preparing for the Rally
As you tune up your engines and prepare your checklist for your pilgrimage to western South Dakota, use this guide to find out everything you need for the Sturgis Motorcycle Rally.
Scenic Rides
Take part in some of the most beautiful and iconic motorcycle rides in the country, including the Needles Highway, Iron Mountain Road, and Spearfish Canyon. Admire the natural beauty of the Black Hills while enjoying the freedom of the open road and experience miles of memorable bikers' paradise.
Live Music and Entertainment
Experience non-stop live music from over 20 stages all over Sturgis and surrounding towns, featuring some of the most exciting and diverse musical acts in the world with an atmosphere that celebrates freedom, patriotism, and independence.
10 Gems of the Sturgis Rally
Imagine yourself standing on Main Street in Sturgis during the world-renowned Motorcycle Rally, with the sound of motorcycles humming in the background, and live music blasting from every venue. If you're not sure where to start, don't worry! We've got you covered with some golden tips to plan and optimize your time at the Sturgis Motorcycle Rally.
Join us in South Dakota for the ultimate motorcycle experience during the Sturgis Motorcycle Rally! Enjoy scenic rides, live music, and soak up the unique atmosphere that brings together riders from around the world.
