Get ready to start your engines and mark your calendars for a thrilling adventure that fuels your passion for Ford Mustangs like never before! Nestled in the heart of Sturgis, South Dakota, every Labor Day weekend comes alive with the roar of engines at the world's fastest-growing Ford Mustang event. Whether you're a proud Mustang owner or an enthusiastic spectator, this event promises a week packed with heart-racing excitement, showcasing the beauty and power of these iconic machines.


A Spectacle of Beauty and Community

Beyond the thrilling races, the Mustang Rally shines a spotlight on the stunning aesthetics and camaraderie that define the Mustang community. The crown jewel of the week is the Car Show and Shine on Saturday, offering a dazzling display of Mustangs in all their glory. Take a scenic cruise, from fun runs to poker runs, exploring the breathtaking landscapes of South Dakota. Engage in an array of fun events, roll the dice for a chance to win a new Mustang, and don't miss the opportunity to elevate your driving prowess with a BFGoodrich Driving Class.

Unmatched Racing and Entertainment

Dive into a world of high-octane excitement with a variety of racing events that cater to everyone from novices to seasoned pros. Test your skills and conquer the track with autocross, feel the adrenaline rush of drag racing, and embrace the unique thrill of barrel racing and rodeo. That's not all—ignite your Mustang spirit with spectacular burnout competitions, showcasing power and prowess in ways you've never seen before. But the excitement doesn't end at the finish line; immerse yourself in the vibrant atmosphere with a free concert Monday night, setting the tone for a week of unforgettable experiences.