Social Media Opportunities

Post Offerings

Promote your business, event, or experience to engaged travelers through BH&B’s Facebook and Instagram audiences. Social media offerings include photo or video posts, and Story Grab & Go placements designed to increase awareness and drive traffic to your website and listing on BlackHillsBadlands.com.

Single Social Post - Photo Or Video

• Promote your business or event with a single photo or 15–30 second video post on both Facebook and Instagram.
• Includes one boost, a link to your website or listing on BlackHillsBadlands.com.
• Post stays on platform feed indefinitely.

Story Grab & Go

• 24hr social story post.
• Posted to Facebook & Instagram
• One partner per week.
• Links to member web listing.
• Photo or 15-30 second video.

*Monday - Friday post only due to consumer engagement rates.

Targeted Ads

Reach travelers actively planning a trip to the Black Hills & Badlands through exclusive travel-intent data, audience insights, and precision targeting.

Targeted Facebook Ads

Put your message in front of travelers through professionally managed Facebook campaigns optimized to build awareness, drive engagement, and increase website traffic.

*BH&B maintains the right to edit/change content if necessary.

Co-op Offerings

Partner with BH&B to position your business as part of the Black Hills & Badlands experience through seasonal social campaigns designed to inspire travel and engagement across Facebook and Instagram.

Monthly Theme Sponsor - Ad Unit

*12 Spots available. One partner per month.

Each month BH&B promotes a marketing theme to drive visitation and engagement in the region. You can partner with us and receive the second card of the monthly theme.

• Up to 5 photos & logo.
• Includes Facebook & Instagram.
• Boosted once to each platform.
• Includes link to listing and blog.
• eBlast & Retarget Email.

BH&B Social Campaigns - Ad Unit

BH&B offers seasonal social campaigns where you can purchase an ad spot themematically designed to inspire interest to the region.

• Seasons: Winter/Spring/Summer/Fall
• Categories: Things To Do/Places To Stay/ Parks & Monuments.
• 3 month increments, boosted.

*Limited to 2 partners per season:per category.

Digital Road Trip - Ad Unit

• Spring: March 1-April 15
• Late Summer: July 15-September 1
• Be featured in a targeted social media campaign reaching drive-market travelers planning spring or late summer road trips to the Black Hills & Badlands.
• Includes companion eBlast to 110K active subscribers and placement on the campaign landing pages.