Consumer Travel Shows

We're hitting the road in 2027! Let us promote your business to people actively seeking information on the region by distributing your rack cards at one or all of these travel shows. Members participating in all five shows will also be featured in digital campaigns targeting the audience in those markets.

Standard Partnership

• 5 shows
• Prices for 4x9 Brochures/ Rack Cards, +$50 for Larger Pieces

Travel Show Leads Sponsor

Includes brochure placement at all shows, custom-designed promotional signage, and lead generation opportunity. All attendee leads collected through the sign-up process will be shared with the sponsor after each travel show.

Sponsorship

Reach travelers where vacation plans begin. Travel Show Sponsorships give your business a strong presence at consumer travel shows throughout key drive markets, complemented by digital promotions that extend your reach beyond the event floor. It's an opportunity to increase business visibility, connect with high-intent travelers, and position your business alongside the Black Hills & Badlands destination as visitors plan their next adventure.

Sponsorship Package Includes:

• Dual Branded Marketing
• Pull-Up Banner or Branded Tablecloth at each show
• Campaign Landing Page Listing on BlackHillsBadlands.com

*Limited to one partner per year

2027 Travel Shows

Denver, CO 
January 20-23 
The Ultimate RV Show

St Cloud, MN 
February 5-7 
St. Cloud Sportsmen's Show

LaCrosse, WI 
February 11-14 
La Crosse Boat, Sports, Travel, RV & Hunting Show

Omaha, NE 
February 25-28 
Omaha International Boat, Sports & Travel Show

Fargo, ND 
March 4-7
Red River Valley Sportsmen's Boat, Camping & Vacation Show

*Volunteer opportunities available with additional bonuses. Contact your sales director for show details and the opportunity to attend with a BH&B staff member

Deadlines & Availability

• Sales Deadline: December 4th, 2026

What Our Members Are Saying

"It immediately brought people to my campground. I was receiving reservations the day after talking to people. It brought in enough to cover my cost for the shows and then some. I was able to track with my reservation system those who booked because of the show. I got to talk to many people about the Black Hills. I was amazed to see people searching us out and taking our brochures and rack cards. The show hours were long, but so much fun! Especially since I had an awesome partner, Megan! I was never a big proponent of rack cards in this day and age, but I would recommend this program and would recommend that everyone volunteers to do at least one show."

— Stephen Saint

Fort Welikit Family Campground