Lit Swap | Black Hills & Badlands Events

Lit Swap

  • Lit Swap
Event Date: 
Tuesday, May 4, 2021 (All day)
Rushmore Plaza Civic Center
444 Mt. Rushmore Rd N
Rushmore Halls C & D
Rapid City, SD 57701

Kick off the 2021 peak season at Black Hills & Badlands Tourism Association’s 38th annual Literature Swap on Tuesday, May 4, from 2 to 4 p.m. at Rushmore Plaza Civic Center, Rushmore Halls C & D. The event is sponsored by Simpsons Printing and Road Runner, Inc.

Lit Swap makes it fun and easy to distribute your brochures and magazines to all South Dakota Welcome Centers located along I-90 and I-29. Meet new visitor industry professionals and catch up with those you already know while conveniently exchanging your marketing materials with other businesses in the Black Hills and Badlands region. Stock up on the 2021 South Dakota Vacation Guide and Black Hills maps.

Be sure to sign up to get your brochures in the Black Hills Visitor Information Center. Our dedicated Black Hills Visitor Information Center Hosts use your brochures when helping guests make decisions to maximize their vacation time in the Black Hills and Badlands region.


7:30 to 8:30 a.m. Travel Rally Day Breakfast, hosted by Visit Rapid City
8:30 to 10:30 a.m. Customer Service Training with Larry Stuart, hosted by the South Dakota Department of Tourism
11:30 a.m. to 1:30 p.m. BH&B Parks & Attractions Meeting
1:45 p.m. Lit Swap Doors Open
2 to 4 p.m. Lit Swap

Business-to-Business Mingle & Mix

BH&B Corporate Partners provide essential business-to-business services to our members and are a pillar to the Black Hills and Badlands tourism industry. Please stop by our partners’ booths to see how their products and services can benefit your business. Be sure to enter to win door prizes at each partner’s booth.


BH&B Member Business Brochure $35
Non-Member Business Brochure $60
Additional Brochures $35 (BH&B Members) or $60 (Non-Members)

*To distribute your business brochures to South Dakota Welcome Centers you must complete the Publication Registration Form prior to April 16, 2021.


Registration Form
Register to attend the Literature Swap by Tuesday, April 27, 2021. To register by phone, call Ara at 605-355-3600. To register by mail, send your registration form and fee to Black Hills & Badlands Tourism Association, 1851 Discovery Circle, Rapid City, SD 57701. To register online, fill out the form below.

Black Hills & Badlands is prioritizing safe travel.

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