Location: Rapid City, SD (In-Office / On-Site Position)
Employment Type: Full-time | Non-exempt

*This is an in-person position based in Rapid City, South Dakota. Remote work is not available. Applicants must currently live in the Black Hills & Badlands area or be planning to relocate.

 

Are you passionate about creating engaging social media content and driving impactful communications strategies? Black Hills & Badlands Tourism Association (BH&B) is seeking a creative and strategic Social Media & Communications Specialist to join our team in Rapid City.

At BH&B, we’re dedicated to promoting the Black Hills and Badlands as a premier travel destination. This role plays a key part in sharing our region’s story and supporting our members through compelling digital and editorial content.

 

Key Responsibilities

As the Communications & Social Media Specialist, you will:

  • Develop and execute a dynamic social media strategy across platforms like Facebook, Instagram, Pinterest, and LinkedIn.
  • Create compelling content (written, visual, and video) to engage and grow our audience while maintaining our brand voice.
  • Monitor, analyze, and optimize social media performance using AI tools and analytics platforms.
  • Craft engaging content for web, email, blogs, and print materials.
  • Collaborate with internal teams to align messaging with organizational goals and campaigns.
  • Utilize AI-driven tools to enhance content creation, SEO optimization, and audience engagement.
  • Write press releases, email campaigns, and other external communications for both consumers and industry partners.

 

What We’re Looking For

We’re seeking a strong communicator who brings creativity, attention to detail, and a thoughtful approach to storytelling and content creation.

  • Experience: Proven experience in social media management, communications, or a related field.
  • Skills: Strong writing, editing, and verbal communication skills; proficiency with Adobe Creative Cloud (InDesign, Photoshop) and AI tools for content creation and analytics.
  • Knowledge: Familiarity with SEO best practices, email marketing platforms, and AP Style guidelines.
  • Characteristics: A professional, detail-oriented, and adaptable individual with a passion for learning and innovation.

 

Why Join BH&B?

  • Be part of a collaborative team that promotes one of the most iconic regions in the country.
  • Enjoy a flexible schedule, occasional travel opportunities, and a creative work environment.
  • Make a lasting impact by shaping the way travelers discover and connect with the Black Hills and Badlands.

 

Compensation & Benefits

We offer a competitive salary, paid time off, and a comprehensive benefits package.

 

How to Apply

Ready to join our team? Submit your resume, cover letter, and portfolio or examples of your communications and samples by email to Greg Valladolid (greg@blackhillsbadlands.com), Vice President of Marketing.

Samples to include, if available:

  • Social media content you have created (including posts, campaigns, or graphics)
  • Writing samples such as articles, blogs, or other editorial content you have authored

 

About BH&B

Black Hills & Badlands Tourism Association has been a unifying force for the region since 1939. Our mission is to serve members by promoting, advocating, and marketing the Black Hills and Badlands as a premier travel destination.

 

Job Type: Full-time

Pay: $20.00 - $23.00 per hour

Expected hours: 40 per week

Benefits:

  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Work Location: In person