A futuristic-planning organization that was met with blank stares to start. "You're going to book my hotel for me? How will that even work?" Questions as such were asked, but Black Hills Central Reservation persevered and became the booking platform before booking platforms were the norm.
In the end, technology won the battle, with automated software and platforms becoming the go-to for hoteliers and other proprietors. For many years, Black Hills Central Reservations filled the needed niche. The organization branched out as the market tightened, taking over ticketing for many events in Deadwood and the Black Hills. As technology became easier and more financially friendly to acquire and utilize, there were fewer revenue streams that Central Reservations could turn to.
On November 6, the Board of Directors of Black Hills Central Reservations voted unanimously to begin dissolution of the organization. Any upcoming bookings through the organization will be honored, and all partners with deposits paid by the guest will receive them. Partners will be responsible for taking any and all final payments that have not been paid for by the guest yet.
The deadline for phone and reservation submissions was November 6, 2025. Phones and booking engines were turned off on November 6, 2025 after the board vote.
Partners will be provided with a list of their upcoming reservations and will be responsible for any outstanding guest balances.
The organization's last official of operations will be December 31, 2025. Any questions from partners should be directed to Randi Sulzbach, BHCR Executive Director, at (307) 660-7562