Digital Road Trip Campaign is back for another summer—after strong engagement last year, we’re once again targeting key drive markets in North Dakota, Montana, and Wyoming to inspire late-summer getaways to the Black Hills & Badlands.

This campaign runs July 11–September 1, 2025, and is designed to reach a multi-generational audience—from couples without kids and young families to retirees—offering them a scenic and activity-filled road trip they can’t resist.

 

Why Participate?

  • Boost your visibility in high-interest drive markets
  • Benefit from targeted social ads, direct emails (122K Subscribers), and a dynamic landing page
  • Reach diverse, travel-ready audiences
  • Align your message with peak late-summer vacation planning

 

Campaign Highlights:

  • Direct emails to regional drive markets starting July 12
  • Social ads launch July 11
  • Retargeting email campaign sent August 9
  • Partner display on our Road Trip landing page (launches July 8)
  • Interactive, themed content (family selfies, hiking visuals, and more)

 

Key Drive Markets:

  1. Eastern South Dakota
  • The state’s most populated areas outside the Black Hills (Sioux Falls, Watertown), with strong in-state pride and repeat visitation.
  1. Minnesota
    • Especially the Minneapolis–St. Paul metro area, a high-yield origin point for leisure road trippers and families.
  1. Nebraska
    • Omaha and Lincoln are core urban centers within a day’s drive, reliable sources of summer and holiday traffic.
  1. Colorado
    • Primarily Denver metro, but also Northern Colorado — adventure-seeking, outdoors-oriented demographic.
  1. North Dakota
    • Fargo, Bismarck, Grand Forks: history of strong repeat visitation and growing multi-generational travel trend.
  1. Iowa
    • Des Moines, Sioux City, and other communities; typically strong for family and group vacationers.
  1. Wisconsin
    • Milwaukee, Madison, and rural areas — rising interest in road trips and unique national park experiences.
  1. Illinois
    • Greater Chicago area — significant population and strong interest in national parks and iconic scenic routes.

 

This campaign is part of our broader strategy to respond to shifting travel trends and provide smart, measurable marketing for our members.

View full campaign details and reserve your spot here:
Road Trip Campaign Info »

We’d love to have you on board again—or for the first time—on this high-impact seasonal push!