The countdown is on for the 85th Sturgis Motorcycle Rally—and Rally Rush 2025 is your opportunity to roll out the welcome mat for hundreds of thousands of riders headed to the Black Hills.
This long-standing tradition is more than just a rally—it's an iconic experience that brings incredible energy and economic impact to our region. Rally Rush is all about creating a warm, unified welcome for our visitors and encouraging businesses across the Black Hills and Badlands to take part in the celebration.
From signage and specials to giveaways and decorations, there are countless ways to show your rally spirit. Need ideas or inspiration? Visit sdvisit.com/marketing-programs/south-dakota-rally-rush for resources and examples to help you get started.
Let’s work together to make the 85th Rally one to remember!