Black Hills & Badlands Tourism Association has officially wrapped up its 2025 travel trade show season, completing participation in several key domestic and international events aimed at attracting group and international visitors to our region.
On the domestic side, BH&B exhibited at the American Bus Association (ABA) Marketplace and National Tour Association’s Travel Exchange (TREX), both premier shows for group tour operators. Internationally, the team connected with global buyers at Go West Summit, International Roundup, and IPW — the largest inbound travel trade show in the United States.
BH&B attends these shows on behalf of our membership to ensure we are doing all we can to drive visitation to the region—and directly to each of our member businesses. The connections made at these events generate long-term interest in the Black Hills and Badlands, helping to fill itineraries and increase bookings across our destination.
To learn more about how you can promote your business to travel professionals through cooperative products offered by BH&B—such as the upcoming Travel Professionals Guide and Digital Postcard Blitz—please contact your regional sales director for more information.
Thank you to all of our partners who support BH&B’s travel trade efforts. We’re excited to build on the momentum from this season and continue creating opportunities that benefit our members and the entire region.