Staff | Black Hills & Badlands - South Dakota


  • Staff

The BH&B team is dedicated to supporting the travel and tourism industry throughout the entire region by working with our partners to effectively contribute to, increase and sustain a vibrant visitor economy for the Black Hills and Badlands region.

Michelle Thomson
President / CEO
Ara Baumstarck
Vice President of Operations
Lois Peterson
Executive Administrative Assistant


Leira Janklow
Vice President of Sales
Sales Director
Cindy Millett
Sales Director

Marketing & Production

Vice President of Marketing
Colette Kuhfeld
Art Director
Morgan Hubert
Communications Director
Cydney Arellano
Web and Digital Media Manager
Alyssa Ermish
Marketing & Logistics Project Manager

Visitor Information Center

Skip Stanec
VIC Assistant Manager
Suzy Conlon
VIC Gift Shop Assistant Manager

Black Hills & Badlands is prioritizing safe travel.

Learn more at