Experiencing ESTO 2022 | Black Hills & Badlands - South Dakota

Experiencing ESTO 2022

  • Experiencing ESTO 2022

The U.S. Travel Association’s 2022 Educational Seminar for Tourism Organizations (ESTO) was held August 6-9, 2022, in Grand Rapids, MI.

This conference is the only national forum where destination marketing professionals at the state, regional and local level receive critical tools, tips and information to help them better market and grow their destinations.

Vice President of Marketing, Greg Valladolid represented the association to absorb the latest traveler information and marketing trends.

Sessions attended included topics around evolving web metrics, content creation, insights & research, Web3, next-generation destination websites, social trends and strategic planning.

In addition to a full slate of keynote speakers and breakout sessions, the conference concluded with an awards ceremony—"recognizing destination members for excellence and creative accomplishment in destination marketing and promotion a local, regional, and state levels." South Dakota Department of Tourism was a finalist for three awards.

Here is a look at this year's award winners: Destiny and Mercury Award Winners

Showcasing our state at this level speaks volumes to the efforts South Dakota Department of Tourism and its partners. We'd like to send out congratulations for their excellence in promoting our great state!

ESTO 2023 will be held in Savannah, GA, August 19-22, 2023.

ESTO 2022 | Grand Rapids, MI from U.S. Travel on Vimeo.