BH Tourism Index: +3.81% | Black Hills & Badlands - South Dakota

BH Tourism Index: +3.81%

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Halfway through August, with all numbers for June accounted for, our Black Hills Tourism Index is up 3.81% over the record-breaking 2015.

With so much momentum from last year—great media exposure to begin the year and the National Park Service’s 100-year celebration—everything came to fruition in June. All factors comprising the index were up; the first month in 2016 to see positive increases across the board.

For the month, taxable sales were the strongest metric, up 9.7% over the year prior, and the total Deadwood gaming handle was again in the black, up 2.5%. The region’s national park units also helped lift the index with 31,965 more recreational visitors passing through the gates (an increase of 3.7%).

June is when it really becomes evident that the peak season is here. In May, a similar increase of 30,000+ visitors to our national parks equaled an increase of nearly 9% vs. this month’s increase of 3.7%. The Black Hills occupancy rate jumped from 58% in May to an average of 82% in June. Revenue for the region’s hotels in June nearly doubled May’s take, going from $17.3 million up to $33.7 million.

For more information on the BH Tourism Index and/or its calculation, please contact BH&B's Vice President of Marketing, Mike Gussiaas, by emailing or calling (605) 355-3600.