BH Tourism Index: +1.49% | Black Hills & Badlands - South Dakota

BH Tourism Index: +1.49%

(605) 355-3600


With all of July numbers reported, and August numbers unavailable for a couple more weeks, the Black Hills Tourism Index for the calendar year is currently up 1.49%.

July was mostly flat compared to the barn-stormer that was 2015, which still means good things for the region. While both national park recreational visits and taxable sales for counties in the Black Hills & Badlands region were only up 0.8%, they were still up. That means 9,477 more park recreational visitors and an increase in taxable sales of $525,349 in 2016, against what many consider a banner year in 2015.

The Deadwood Gaming Total Handle was down -7.5% in July, but the silver lining, as reported by the Rapid City Journal on August 26, is that the community posted one of its highest hotel occupancy rates for the month in the past decade. Deadwood Gaming officials say this reflects a national trend in which gaming revenues are on the decline, but interest in having more to do is growing.

For the year, the Deadwood Gaming Total Handle is down $12.85 million, a decrease of 1.8%.

It's been a good year to date, but indicators for August are that the month will be down. Early reports from the 76th Sturgis Motorcycle Rally have it down by 40% or more, which will likely impact all indicators measured by the BH Tourism Index.

For more information on the BH Tourism Index and its calculation, please contact BH&B's Vice President of Marketing, Mike Gussiaas, by emailing or calling (605) 355-3600.