Another Facebook Milestone | Black Hills & Badlands - South Dakota

Another Facebook Milestone

(605) 355-3600


Last Friday brought the crossing of another milestone for our Black Hills Facebook page—400,000 fans! In January alone, we welcomed 15,756 new fans, observed a weekly average of nearly 91,000 user engagements (likes, comments, shares, etc.), and 2.34 million total fan interactions with the page.

Despite Facebook's ever-changing algorithms, we've been holding true to our strategy to market to Facebookers through high-quality photo and content sharing. The success of the page complements the overall digital marketing strategy of BH&B.

In January of this year alone, we've witnessed a 37 percent increase in sessions on our website over 2015, with time spent on the site at a solid 3:27-minute average. Our Black Hills Travel Blog saw 13,732 sessions in January; an increase of 29 percent over last year. Our social efforts are also spread across Pinterest, Instagram and Twitter, which are each experiencing continued growth.

As exciting as 400,000 fans may be, our eyes are already on the next prize. Reaching a half-million Facebook fans is most certainly on the horizon.

If you have comments or questions on our social media practices or have any interest in being a guest contributor to our Black Hills Travel Blog, please contact our Communications Director, Alicia Boe at (605) 355-3600 or