BH&B's Group Tour Marketing Efforts in 2021 | Black Hills & Badlands - South Dakota

BH&B's Group Tour Marketing Efforts in 2021

  • BH&B's Group Tour Marketing Efforts in 2021

Group travel is a major economic driver for the state and region’s economy. According to the American Bus Association Foundation Motorcoach Group Tourism Economic Impact Study from 2018, motorcoach tourists generated $307.56 million in sales in South Dakota.

BH&B works diligently on your behalf to build relationships with and promote the region to these group tour operators. Here are some highlights from our efforts in the 2021 fiscal year.


Michelle Thomson, President and CEO of BH&B, attended the National Tour Association’s Virtual Travel Exchange (vTREX) in November. Tour professionals from around the globe gathered virtually at vTREX to create partnerships and build itineraries with people they can trust, like BH&B. Thomson held 30 networking appointments with buyers of all sizes, garnering a great deal of interest for the region from tour operators.

Also, BH&B sponsored a Rest & Relaxation Break and purchased a custom eBlast that was sent to all vTREX attendees.

Go West Summit hosted a digital event in March for U.S.-based domestic and international tour operators to design, develop, and maintain an American West tourism product. Thomson met with 35 international tour operators who provide products for FITS and groups.

The American Bus Association is holding its annual Marketplace OnDemand this year. Thomson attended and met with operators interested in starting or expanding their business in the region during virtual appointments in February and March.


In addition to face-to-face sales appointments with operators at travel professional trade shows, BH&B designed a full-page ad and placed it in two niche publications dedicated to connecting decision-makers within the group travel industry — Select Traveler (May/June issue) and Group Travel Leader (June issue). Thank you to our participating partners: Homestake Opera House, Palmer Gulch Lodge, Visit Rapid City, Mammoth Site, Wall Drug, Best Western Ramkota.


BH&B members had an opportunity to market their business to group tour operators by purchasing a business listing or ad space on the Group Tour Profile sheet. The Group Tour Profile Sheet is used during appointments with nearly 100 domestic tour operators and as a digital follow-up to trade shows, showcasing the many experiences throughout the region available for groups. A digital version is available to Travel Professionals on

International PROFILE SHEET

The International Profile Sheet is used during appointments with international tour operators and media and as a digital follow-up to over 200 leads. A digital version is available to Travel Professionals on

COMING SOON: Travel Professionals Guide

BH&B will be producing the 2022-23 Travels Professionals Guide later this summer. As the region’s official trade publication for travel professionals, it’s designed to make it easier for tour operators, travel agents and group planners to sell the Black Hills and Badlands to their clients. The comprehensive guide empowers travel professionals to be the expert on our region and advise others with confidence. The advertising deadline is July 15, 2021.

If you are interested in more information about BH&B’s group tour marketing efforts, contact your regional sales director at 605-355-3600.

Black Hills & Badlands is prioritizing safe travel.

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