DMO Assistance Program — Regional Support Through Diverse Tactics and Partnerships

Phone:

(605) 355-3600

Email:

Last October, the State of South Dakota and the South Dakota Department of Toursim announced CARES Act funding would be available to DMO's through their DMO Assistance Program. This program aimed to assist the tourism industry through entities responsible for actively marketing cities or regions to visitors. Funds were directly applied to the resumption of activities and steps taken to ensure a safe experience due to the public health emergency.

BH&B actively took part in expanding our messaging to familiar and extended markets. All adding to the large national exposure South Dakota and the Black Hills received last year.

Our Partners

We partnered with over 16 different vendors from local, regional and national providers — each providing its unique connection to extended audiences and strategic tactics.

Impactful Media

At the time of writing, we have gained over 29.4 million impressions across a large media mix through November and December 2020.

Tactics include:

Direct Mail
Print Ads
Cable, Interactive and Connected TV
Digital Display
Digital Video
Podcast
Online Radio

Driving Traffic

These efforts have worked together to increase website traffic to BlackHillsBadlands.com and fuel long-term audience inspiration in our short-drive markets.

By driving traffic to our website through these campaigns, visitors had the opportunity to easily discover member businesses, itineraries, articles and more, planting the seed to dream of their future Black Hills and Badlands vacations.

605 Magazine & 605 Creative