DMO Assistance Program — Regional Support Through Diverse Tactics and Partnerships | Black Hills & Badlands - South Dakota

DMO Assistance Program — Regional Support Through Diverse Tactics and Partnerships

  • DMO Assistance Program — Regional Support Through Diverse Tactics and Partnerships
(605) 355-3600

Last October, the State of South Dakota and the South Dakota Department of Toursim announced CARES Act funding would be available to DMO's through their DMO Assistance Program. This program aimed to assist the tourism industry through entities responsible for actively marketing cities or regions to visitors. Funds were directly applied to the resumption of activities and steps taken to ensure a safe experience due to the public health emergency.

BH&B actively took part in expanding our messaging to familiar and extended markets. All adding to the large national exposure South Dakota and the Black Hills received last year.

Our Partners

We partnered with over 16 different vendors from local, regional and national providers — each providing its unique connection to extended audiences and strategic tactics.

Impactful Media

At the time of writing, we have gained over 29.4 million impressions across a large media mix through November and December 2020.

Tactics include:

  • Direct Mail
  • Print Ads
  • Cable, Interactive and Connected TV
  • Digital Display
  • Digital Video
  • Podcast
  • Online Radio

Driving Traffic

These efforts have worked together to increase website traffic to and fuel long-term audience inspiration in our short-drive markets.

By driving traffic to our website through these campaigns, visitors had the opportunity to easily discover member businesses, itineraries, articles and more, planting the seed to dream of their future Black Hills and Badlands vacations.

605 Magazine & 605 Creative




5280 & Colorado Parent

Tactics: Print, Digital, Social


Black Hills Stock Show & Rodeo / Robert Sharp and Associates

Tactics: Print, Digital

Lawrence & Schiller

Tactics: Direct Mail, Video, Interactive TV, Cable TV, Connected TV, Pandora, Social

Direct Mail




Tactics: Email, Digital, Video

Miles Partnership

Membership Program — Local Business Support

Midroll - StarTalk w/ Neil deGrasse Tyson

Tactic: Podcast


Mpls Magazine

Tactics: Digital, Email

NewsCenter1 Media Group

Tactics: TV, Video Segments

Sizzle Reel


Adventure is Always in Season (:15)


Out Front Media/True Impact Media

Tactics: Out-of-Home Digital Billboards

South Dakota Magazine

Tactics: Digital, Website Exposure


Tactics: Display Ads, Video Ads

USA Hockey

Tactics: Social, Digital, Email, Video

Black Hills & Badlands is prioritizing safe travel.

Learn more at