Your Sneak 'Peak' at the 2020 BH&B/SDT Co-Op Campaign | Black Hills & Badlands - South Dakota

Your Sneak 'Peak' at the 2020 BH&B/SDT Co-Op Campaign

  • Your Sneak 'Peak' at the 2020 BH&B/SDT Co-Op Campaign
(605) 355-3600

Your BH&B membership dollars are hard at work, inspiring travel to the Black Hills and Badlands region through our peak co-op campaign in partnership with the SD Department of Tourism.

This peak co-op campaign is vital to our marketing efforts. It amplifies our reach, puts our member businesses in front of larger audiences and increases brand awareness.

The campaign is part of our robust year-round marketing campaign. It kicks off mid-March and runs through the end of August.

Media Mix

The strategic media mix includes many familiar tactics—our member-driven direct mail co-op, engaging digital and social ads, and inspiring cable and connected TV spots.

The campaign's social efforts have expanded to include Snapchat.


Internet Radio

The 2020 peak campaign expands our internet radio reach beyond last year's Pandora effort to include Spotify and Soundcloud. Commercials will run in both a 15- and 30-second format.

Midwest Living

We're excited to once again work with Midwest Living on a full-page back cover ad in their March/April issue, just ahead of the peak season. This ad will see an impressive count of over 1.1 million impressions.


Driving Traffic

These efforts will work together to drive traffic to, where visitors can easily discover member businesses.

We will also be expanding our landing pages that reinforce our co-op campaign messaging. Members will have the opportunity to buy additional exposure through these pages, which will put their businesses in front of highly qualified audiences.

We're excited to see this marketing program inspire even more people to visit the Black Hills and Badlands while increasing exposure to our members. For more information, please contact Greg Valladolid, Vice President of Marketing, at or 605-355-3600.