2018 BH&B Membership Kickoff | Black Hills & Badlands - South Dakota

2018 BH&B Membership Kickoff

(605) 355-3600


The 2018 South Dakota Vacation Guide sales cycle is currently underway! The deadline for getting into the 2018 South Dakota Vacation Guide—our state's official fulfillment piece for visitors—is October 2, 2017. Please note the earlier deadline this year.

According to Miles Media, a strategic marketing partner with the SD Department of Tourism, the use of printed pieces by travelers has set new records over the last year with over half of all U.S. leisure travelers using it during 2016-2017. Their studies also show that Gen Y travelers' use of official visitor guides is only slightly less than that of Gen X and Baby Boomers, and that print advertising is trusted by more consumers (82%) than any other type of advertising.

Yearly, the South Dakota Vacation Guide reaches over one million readers through its print distribution, and typically 30-40,000 more with the digital edition which can be found on both travelsouthdakota.com and blackhillsbadlands.com. Requests are mostly out-of-market and during the potential visitors' valuable planning phase, which is key to our production of the guide ahead of the new year. With a sales deadline of October 2, our production team is able to wrap up design so that the guide can be printed and arrive in our warehouse by early January.

The reach and impact of the South Dakota Vacation Guide is remarkable, and members of Black Hills & Badlands Tourism Association not only receive automatic inclusion in the state guide, but also extremely valuable discounts on advertising. To learn more about featuring your business in South Dakota's official visitor guide, be sure to contact our VP of Sales, Leira Janklow, by calling (605) 355-3600 or emailing leira@blackhillsbadlands.com.