2016 VIP Training Card Program | Black Hills & Badlands - South Dakota

2016 VIP Training Card Program

  • 2015 VIP Training Card Program

(605) 355-3600


It’s the Power of Person-to-Person

Today, most BH&B members use a mix of traditional and web-based advertising to get the word out about their businesses. And while such messaging is effective, there’s one sales method that is even stronger. We’re talking about good old word-of-mouth recommendations.

When you participate in our VIP Training Card program, front-desk employees at hotels/motels, dining establishments, other attractions, gift shops and more can tell vacationers what a great experience they had at your attraction! VIP Training Cards acquaint front-line employees with our many tourism businesses, as well as the various towns and roads in our region. The better tourism-industry employees know our area, the better equipped they are to help our visitors. And, of course, it’s a benefit that provides some serious fun for your workers when they have a day off. Plus they can make friends and acquaintances with their peers throughout the Black Hills.

If your attraction or accommodation would like to offer a discount or other special deals so that employees can be “word of mouth” ambassadors for Black Hills tourism, please call (605) 355-3600. The deadline to be included in this year’s VIP offerings is Thursday, March 31.