2016 SD Vacation Guide Sales Begin! | Black Hills & Badlands - South Dakota

2016 SD Vacation Guide Sales Begin!

(605) 355-3600


Downloadable File: 
PDF icon A Letter to the Industry

It's begun! The 2016 SD Vacation Guide sales cycle has officially kicked off as materials began hitting member mailboxes last week. This year’s deadline for getting into the 2016 South Dakota Vacation Guide – the official info request fulfillment piece for our state – is October 15.

The reach and impact of the South Dakota Vacation Guide is without equal, as touted by Sec. of Tourism Jim Hagen in this letter to the industry. Members of Black Hills & Badlands Association not only receive automatic inclusion in the state guide, but also extremely valuable discounts on advertising.

Yearly, the South Dakota Vacation Guide reaches over one million through its print distribution, and typically 30-40,000 more with the digital edition which can be found on both travelsouthdakota.com and blackhillsbadlands.com. Requests are mostly out-of-market and during the potential visitors' valuable planning phase, which is key to our production of the guide ahead of the new year. With a sales deadline of October 15, our production team is able to wrap up design by mid-December, so that the guide can be printed and arrive in our warehouses by early January.
To learn more about how valuable getting into South Dakota’s official visitor guide could be for your business, make sure to contact our VP of Sales, Leira Janklow, by calling (605) 355-3600 or emailing leira@blackhillsbadlands.com.