Road Trip Digital Campaign
The Digital Road Trip Campaign is a new marketing initiative aimed at enhancing our reach and impact in drive markets, specifically North Dakota, Montana, and Wyoming. This campaign is designed to attract a multi-generational audience, including couples without children, young families, and retirees, offering them a comprehensive journey through the stunning landscapes and numerous attractions of the Black Hills & Badlands region.
The Why
Enhance your visibility in key drive markets (ND, MT, WY) by joining our campaign. Targeting diverse audiences with engaging, multi-platform content, this initiative ensures your advertising stays relevant and effective. Boost your reach and contribute to tourism growth in the stunning Black Hills & Badlands region.
This campaign is part of a broader effort to adapt to changing market conditions and enhance the visitor experience. By continuously monitoring economic trends and adjusting marketing strategies accordingly, the campaign underscores the commitment to efficiently reaching and engaging potential visitors.
Highlights:
- Targeted Approach
- Multi-Platform Engagement
- Diverse Audience Targeting
- Comprehensive Timeline
- Interactive Content
Tactics & Targeting
- Multi-generational Audience
- Couples without Children
- Young Families
- Retirees
- Direct Email to drive markets
- North Dakota, Wyoming and Montana
- Targeted Social Ads
- Thematic Campaign Landing Page with Rotational Display
- Retargeting Email
Timing
Campaign runs July 11, 2025 through September 1, 2025
- Social Ads Start July 11
- Direct Email Sends July 12
- Retargeting Email Sends August 9
- Landing page with rotational partner display launches July 8 will run continuously throughout the campaign.
Specs & Assets Needed
Images
- 1x - 2048 x 1152 (minimum)
Copy
- Up to 50 words or review and request changes to business listing.
