Experiencing Main Street Sturgis during the Rally for the first time—music spilling out of virtually every venue, mixing with the melody of a thousand motorcycle engines, while a perpetual tide of people flows up and down the sidewalks—can be overwhelming at first sight. There’s so much to see and do, and never enough hours in the day to squeeze in everything. Here are a few nuggets to help you on your way to planning and maximizing your time at the Sturgis Motorcycle Rally.