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Michelle Thomson

President / CEO

Responsible for managing all aspects of the organization, tourism marketing programs and press relations for the Association.

Susan Giesel

Vice President of Marketing

Responsible for managing the Association’s marketing budget, programs, products, and production staff.

Leira Janklow

Vice President of Sales

Responsible for managing all aspects of sales; goals, support, and sales to the industry. She is the Hwy 16 sales rep.

Ara Baumstark

Vice President of Operations

Responsible for managing the Association’s finances, budget, HR, administrative services, the VIC, and support staff.

Hayli Johnson

Sales Director

Responsible for sales of membership, print, web, and VIC products for Rapid City, the Badlands and eastern territory, and Custer.

Cindy Millett

Sales Director

Responsible for sales of membership, print, web and VIC products for the northern and southern Black Hills and eastern Wyoming.

Greg Valladolid

Digital Media Director

Responsible for the Association’s profile and presence in web, mobile, and emerging technologies.

Colette Kuhfeld

Art Director

Responsible for design and production of the Association’s various publications, ads, mailings, and marketing materials.

Alicia Boe

Communications Director

Responsible for the Association’s voice and specific messaging across numerous platforms including print, social, blogs, and PR.

Amanda Rombough

Marketing Projects Specialist

Responsible for assisting in the execution of Association’s multiple web, social, print and travel programs.

Lois Peterson

Executive Administrative Assistant

Responsible for office reception, front-line communications for the Association, data entry, meeting host and billing/collections.

Skip Stanec

VIC Assistant Manager

Supervises daily operation and maintenance of the VIC. Maintains the books, bank deposits and visitor traffic stats and provides travel information to visitors.

Rita Frantz

VIC Gift Shop Assistant Manager

Responsible for overall management and operation of the Gift Shop and support staff. Provides travel information and other services to visitors.