Over 350 miles of groomed trails

Romancing the Snow

Romancing the SnowJust as winter sports enthusiasts in the Black Hills anxiously await the first snowfall every year, Black Hills, Badlands & Lakes Association awaits the delivery of its winter promotional magazine, Romancing The Snow. This year, they both showed up the same day, on October 10!

The free, 64-page publication highlights wintertime vacations and tells about snowmobile trails, snowmobile maps, snowmobile resorts, snowmobile rentals and even snowmobiling etiquette. Big color photos and articles also describe South Dakota’s cross country ski trails and downhill skiing, along with other winter fun opportunities.

This year’s edition also features four pages of fun in eastern South Dakota and a statewide Calendar of Events to help plan a winter vacation or weekend getaway.

In addition, the magazine tells readers how to find current road reports, snow conditions, ski lift ticket prices or where to climb a giant icicle. A six-page Guest Services Directory lists accommodations, restaurants and points of interest for a complete wintertime vacation.

An added bonus this year is the “E-Romancing,” an Internet clone of the printed magazine. Display ads and service directory listings will be hot-linked for instant access. Romancing The Snow 2.0  is expected to be online by October 31 as another handy tool for travelers to plan their Black Hills winter vacations. Take it for a test drive!

As South Dakota’s only all-winter magazine, Romancing the Snow is used by the SD Office of Tourism, chambers and other promoters to stimulate our state’s “second tourist season.” BHB&L Association also sends single and bulk quantities of the magazine to about 1,300 ski shops, snowmobile dealers, AAA offices and info centers in a nine-state area and stocks them at select travel agencies nationwide. About 75,000 copies of the magazine were printed.

For a single sample or for bulk quantities, contact Black Hills, Badlands & Lakes Association at (605) 355-3600.



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