2012 Sturgis Motorcycle Rally

August 6-12, 2012

Each August the small town of Sturgis, population 7,000, welcomes half a million motorcycle enthusiasts.  For about two weeks out of the year the City of Sturgis becomes a metropolis. During the rally, Sturgis has the people, the shopping and the entertainment to match any big city.  Over 800 temporary businesses set up vending — everything from tattoos and body piercing to luxurious fur coats and exquisite jewelry.  And leather everywhere!

Relive a bit of history by returning to the racing roots of the rally and enjoy the exciting handlebar-to-handlebar racing at the Sturgis Half Mile, Sturgis Dragway and Jackpine Gypsies Hill Climb. Or you can enjoy the nightlife and some of the best music acts live on stage. Five city blocks are barricaded, allowing only motorcycle traffic and parking, and where you will see some of the most exotic, customized bikes in the world.

You will also want to slow down the pace and take in the scenery of the beautiful Black Hills. It is known that the riding in the Black Hills cannot be matched. Participate in an organized ride, such as the Sturgis Mayor's ride, or tour the hills on your own.

Please visit the Official Sturgis Motorcycle Rally site for more information.

2012 Events • 2012 Concerts

Suggested Day Trips

The Mayor's Ride
Monday, August 6, 2012

The Mayor's Ride is a fund-raiser for the Sturgis Volunteer Fire Department. We are blessed to be surrounded by trees and prairie in Sturgis, however with years of drought behind us and the additional responsibilities we face during our annual Rally, our qualified and committed volunteers are continually called upon to serve and our equipment is utilized to capacity. Your support and funds are greatly appreciated. THANK YOU!!

Concert Venues

The Buffalo Chip
The Sturgis Buffalo Chip is set on 580 beautiful acres three miles east of Sturgis. Known as the "Motorcycling's Largest Music Festival" and the Sturgis Rally's cornerstone event the Sturgis Buffalo Chip has been hosting campers since 1982 and has provided unforgettable live music experiences for fans from around the world. The Sturgis Buffalo Chip is a world class camp resort that attracts the music industry's hottest stars. The Chip offers camping spaces to fit all needs as well as a great selection of food and beverage vendors, marketplaces and interactive exhibits creating a festival experience like no other. More details are available at BuffaloChip.com or call (605) 347-9000.