Co-Op's and Programs

Bus Tour Magazines
Save up to 60% on ads in seven of the nation’s top tour magazines by purchasing a spot on BHB&L’s double or single page spread.

Circulation - varies by magazine
In-Market - September through February
Distribution - subscriber copies
Sales deadline - August 2, 2010

Black Hills Attractions Circular
16-page supplement highlighting region’s parks, monuments, attractions and things to do. One version inserts into a national magazine and the other is direct mail to targeted homes. Largest ad purchase by BHB&L in 2008 and 2009.

Circulation - 500,000 magazine subscribers, 100,000 precision targeted households.
In-Market - May/June
Distribution - Midwest markets, targeted direct mail, overrun gets regional newspaper insert and use at travel shows
Sales deadline - March 1, 2010

Hometown Newspaper 2x2's
Get your ad in every participating statewide newspaper for one day in Colorado, North Dakota, Minnesota, Iowa, Nebraska and South Dakota.

Circulation - 350,000+
In-Market - one day (variable)
Distribution - hometown newspaper subscribers

Also available:
Canadian Newspaper 2x2's
Add province-wide distribution in Saskatchewan and Manitoba

Postcard Blitz
Get your message printed on postcards you provide and delivered to a list of 200 group tour companies in a sequenced, two-per-day mailing. BHB&L provides contact information for follow-up calls.

Timeline - mid-September through October
Sales deadline - August 20, 2010

Literature Distribution
Reserve a spot in 350+ BHB&L racks in the region serviced by our two seasonal lit runners throughout the summer.

Summer-long contract required.
In-Market - year round
Sales deadline - April 1, 2010

Spring Travel Shows
In the early spring, BHB&L sets up and staffs the Black Hills travel booth at three sport and travel shows in North America. Participating members can send their brochures along for distribution.

Travel Shows