Black Hills Badlands & Lakes Association

Our Vision
Black Hills, Badlands & Lakes Association is a private, nonprofit corporation dedicated to promoting our region as an all-seasons travel destination. We’re a D.M.O; a destination marketing organization. We’re proud to represent a region, a destination where new and repeat leisure visitors will enjoy the natural beauty, history, culture, attractions and outdoor recreation of western South Dakota & eastern Wyoming.

We do this for the economic benefit and vitality of the businesses and the communities we serve. Few tourism enterprises in the region have the assets to mount advertising, public relations and media programs aimed solely at influencing consumers to vacation in this area. But together through BHB&L, many small businesses have joined forces and money to underwrite a large, coordinated marketing program.

BHB&L enjoys a good name and a good reputation, both locally and nationally. Plain and simple, we are the leader of tourism promotion in the Black Hills. 

A total of 507 members invest nearly $2 million with BHB&L which goes towards a board- approved program of work. At the end of the year, total expense equals the total revenue.

Board Representaion
A policy-making Board of Directors represents 20 communities, six trade associations, six members at-large and three attractions. The Board controls every aspect of the Association’s operations. Directors make the decisions affecting the Association’s publications, national advertising, public involvement, member services, finance and administration.
Because it is a large board, committees delve into the details, numbers, options and ramifications of various topics. Essentially, they do the legwork necessary to bring thoroughly researched and well-reasoned recommendations to the Board of Directors.

Marketing Success Year After Year
Tourism promotion is Black Hills, Badlands and Lakes Association’s single-minded vocation. Since the beginning, the organization has applied the marketing techniques of paid advertising, press publicity, quality publications, direct sales, online media and inventive public relations to convince people that this is a region they simply must see.

A Message from the President

BHB&L Membership Makeup
Publications
Web Products
Co-Op's and Programs
Black Hills Visitor Information Center