75 Years of Monumental Greatness | Black Hills & Badlands - South Dakota
  • 75 Years of Monumental Greatness

    With 2016 celebrating the 75th anniversary of the completion of Mount Rushmore, in addition to the 100th anniversary of the National Park Service, we are certainly spotlighting the presidents in our 2016 marketing efforts.

With 2016 celebrating the 75th anniversary of the completion of Mount Rushmore, in addition to the 100th anniversary of the National Park Service, we are certainly spotlighting the presidents in our 2016 marketing efforts. While Mount Rushmore tends to be an iconic element in our marketing pieces in any given year, we are giving a stronger emphasis to recognizing this special occasion with increased usage of imagery and copy related to the anniversary. Here are a few projects we've been working on:

  • Our 2016 publications have included mention and details pertaining to the 75th anniversary.
  • Ad buys promoting Mount Rushmore and the 75th have been placed across the web in targeted displays and remarketing banners; paid posts on Facebook and in full-page magazine ads.
  • In cooperation with SD Tourism, we scheduled two content pieces with Matador Network; the first piece highlighted 75 facts about Rushmore and received a huge amount of play on Facebook, Pinterest, Twitter and matadornetwork.com
  • Our 4th of July calendar will prominently feature Mount Rushmore's Independence Day events on the front page and will be distributed throughout the region to visitors.
  • We are planning to include a few feature posts on our Black Hills Travel Blog to further highlight the anniversary and history of Mount Rushmore.

As the industry numbers continue to confirm—and with these banner events to boot—we are indeed in for a monumental year of tourism throughout the Black Hills and Badlands. We wish all of our members much success as we enter peak tourist season!